H2H Sales Automation Podcast
If you believe that the human approach is the only one that sells, you’re in the right place. Our podcast is dedicated to growing-business owners, CEOs and sales leaders who want to achieve goals faster through H2H sales & marketing automation. We invite our clients and guests from the UK and worldwide for a short 20 min interview to inspire you and improve your business.
All Episodes
EP 32 - Why Most AI Project Fails & It is not the Technology
In this episode of the H2H Sales Automation Podcast, Bart sits down with Michael Anderson, an executive coach and leadership expert, to explore why most AI projects fail and it's not the technology. We discuss the surprising statistics behind AI implementation failures and the critical role of human leadership in navigating this new landscape. Michael shares insights from his extensive experience in ERP implementations and leadership consulting, emphasizing the importance of focusing on people and processes over just technology. We also delve into the psychological factors driving AI adoption, such as FOMO and board pressure, and how leaders can strategically pilot AI projects to enhance productivity without fear. Join us for a thought-provoking conversation on the future of AI and human-centric leadership.
EP 31. AI Governance: Why Every Business Needs to Take Control Before It's Too Late
In Episode 31 of the H2H Sales Automation Podcast, I, Bart welcomes Sam Easton, project manager at Automate Now, to discuss the crucial topic of AI governance. As businesses increasingly rely on AI, understanding and managing its impact is vital. We explore why AI governance matters for commercial teams, the potential pitfalls of relying solely on platform controls, and the risks of shadow AI. Sam shares insights into a practical governance framework designed for marketing, sales, and operations professionals. We also delve into real-world case studies, such as the Air Canada tribunal ruling, to highlight the importance of AI oversight. Join us as we navigate the complexities of AI governance and offer actionable steps to ensure compliance and safeguard your business's reputation.
Ep 30: What’s New in HubSpot and What It Means for Pipeline Growth
In this episode, Bart talks about HubSpot’s latest updates for 2026 and how the company is using AI to help businesses grow in real ways. Bart explains why context and value matter so much when using AI. They also look at new HubSpot features designed to improve customer engagement and make sales work easier. This includes Answer Engine Optimisation (AEO), updates to Breeze Assistant, and the new prospecting agent. Throughout the episode, Bart shares practical ideas on how these tools can help businesses personalise their outreach, qualify leads more effectively, and build a more human approach to sales in a digital world. Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Sign up for the webinar: https://luma.com/g5f3cmfn
Ep 29 - Why Is My Sales Team Busy But Not Hitting Targets?
What do you learn when you take two days in London, attend events with founders and senior leaders, and simply listen? In this episode, Bart Kowalczyk is joined by Russell Dalgleish — serial Scottish entrepreneur and cross-border growth expert — to reflect on what they heard from business leaders across professional services, technology, and finance.The conversation covers why sales teams are busy but not hitting targets, why go-to-market strategy should never start with a technology question, and why the businesses that win are still the ones that know how to have a proper conversation.If your growth feels harder than it should, this episode is worth 30 minutes of your time.Topics covered: Why most B2B growth challenges are clarity problems, not sales problems The 80/20 reality of where your best clients actually come from What human-led sales looks like in a world full of automation How to approach a new market without making expensive assumptions Why trust is still the single most important currency in business