H2H Sales Automation Podcast
If you believe that the human approach is the only one that sells, you’re in the right place. Our podcast is dedicated to growing-business owners, CEOs and sales leaders who want to achieve goals faster through H2H sales & marketing automation. We invite our clients and guests from the UK and worldwide for a short 20 min interview to inspire you and improve your business.
All Episodes
Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson
In this episode of H2H Sales Automation, Bart Kowalczyk sits down with Kyle Jepson, HubSpot’s Principal Evangelist, fresh from INBOUND 2025. Kyle shares why traditional inbound marketing isn’t enough in the AI-driven world, and why authority and trust are now the key currencies in sales and marketing. He explains how prospects learn differently today—often skipping websites entirely and relying on AI tools for answers—and what businesses must do to stay relevant. From diversifying your content channels to using AI the right way, Kyle provides practical advice for sales and marketing leaders who want to stay ahead. He also talks about HubSpot Academy’s brand new course, Building an AI-Led Organization, designed to help companies decide what to automate and what to keep deeply human. Whether you’re a sales leader tired of the old cold-calling grind or a marketer looking to stand out in a world full of AI-generated noise, Kyle’s insights will inspire you to rethink your approach and double down on the one thing machines can’t replicate: your human story. Connect with Kyle: https://www.linkedin.com/in/kyleanthonyjepson/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Building an AI-Leading Organization Course: https://academy.hubspot.com/courses/building-an-ai-leading-organization
Ep 21 - Mastering Sales Lead Generation for International Markets with Alan Graham
In this episode of the H2H Sales Automation Podcast, join me, Bart, as I dive into the world of international sales with Alan Graham, Partnership Director APAC at ASG. We explore the nuances of mastering sales lead generation for global markets, emphasizing the importance of a human-to-human approach. Alan shares his extensive experience in the automotive industry and offers insights into crafting effective go-to-market strategies. We discuss the significance of understanding cultural differences, adapting communication styles, and leveraging AI for market research and lead generation. Discover how to navigate the complexities of international sales and the critical role of personal engagement in closing deals. Whether you're a seasoned sales leader or new to the field, this episode is packed with valuable advice to enhance your international sales strategy. Connect with Alan: https://www.linkedin.com/in/agrahamuk/
Ep 20 - Adrian Chiriac: Is Sales the hardest job in tech today?
In this episode of the H2H Sales Automation Podcast, I sit down with Adrian Chiriac, Sales Team Lead and Principal Account Executive at HubSpot, to explore whether sales is the hardest job in tech today. Adrian shares his journey from running a wine shop to leading sales in a tech giant, highlighting the evolving challenges of the sales landscape. We discuss the transformative role of AI in sales, its potential to enhance efficiency, and the importance of maintaining a human touch. Adrian offers insights into handling rejection, building relationships, and leveraging tools like joint evaluation plans to manage complex deals. Tune in to discover how to balance AI and human interaction in sales and why adaptability and authenticity are key.
EP 19 - HubSpot 2025: What’s Next?
In this episode of the H2H Sales Automation Podcast, I talk about future of HubSpot in 2025. As the owner of AutomateNow, I explore the evolving landscape of sales and marketing automation with a human touch. Discover how AI is set to revolutionize sales and customer service data management, enhancing segmentation and engagement. I discuss the potential of AI in creating high-converting landing pages and the growing importance of content strategy. Additionally, I highlight the significance of account-based marketing and the anticipated expansion of HubSpot's commerce hub. Join me as I navigate these exciting developments and share insights on leveraging HubSpot's advancements for your business growth in 2025.