---
title: How to use Email Marketing in HubSpot | AutomateNow
description: "Email Marketing HubSpot Best Practice: Download our webinar video recodring to learn more how to improve deliverability of your emails."
---

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# [How to use Email Marketing in HubSpot | AutomateNow](https://www.automatenow.uk/blog/resources/how-to-use-email-marketing-tools-in-hubspot-crm-webinar-recording)

 Written by [Bart Kowalczyk](https://www.automatenow.uk/blog/author/bart) | 01 October 2020 08:28:28 Z

On average, email generates $38 for every dollar spent. Two-thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content. Watch webinar video to learn more about how to use Email Marketing tool in HubSpot CRM.

## HubSpot Email Marketing Best Practice

- Personalise each email campaign
- Work on your title and preview, be natural
- Create list of Email Bounces to investigate why they are not delivered
- Set up Email footer to improve deliverability
- Use tools like Mail-Tester, Spamcheck, MxToolBox to check if your send email is not black-listed
- Use Appropriate workflow tool to nurture leads

## Who should watch this webinar?

This webinar is useful for all HubSpot Subscription users, especially those who are working in Marketing. You will get access to Dropbox folder with webinar recording and slides.

**Type of content:** Webinar Recording + PDF Slides

**Date:** 15 May 2020  
**Duration:** 60 min  
**Language:** English

## Get Access Now

Get access to our Resources section: HubSpot Workshop Online webinars, video recordings, templates, presentations and how-to videos. Provide details below to have immediate access to this content.

 

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