Why AutomateNow Is Heading to UNBOUND 2026 (And What We'll Bring Back For You)

AutomateNow, a HubSpot Diamond Solutions Partner, is sending Bart Kowalczyk and the team to UNBOUND 2026 in Boston this September to bring the latest AI-driven growth strategies straight back to our clients.

What is UNBOUND 2026?

UNBOUND is HubSpot's flagship annual event, formerly known as INBOUND, taking place 16 to 18 September 2026 in Boston, Massachusetts. After fifteen years as INBOUND, HubSpot has evolved the event to reflect how modern go-to-market teams actually work today: connected systems, AI-driven execution, and unified marketing, sales and service teams working from the same data

Why is AutomateNow attending?

As a HubSpot Diamond Solutions Partner, staying ahead of the platform's direction isn't optional, it's how we make sure our clients get the most out of their HubSpot investment. Bart and the team are attending UNBOUND to:

• Get first-hand access to HubSpot's product roadmap and AI innovations before they reach the wider market
• Learn directly from the leaders shaping modern go-to-market strategy across 200+ sessions
• Bring back practical, tested frameworks our clients can apply immediately, not just theory

What will the team learn at UNBOUND?

UNBOUND 2026 covers the topics go-to-market teams care about most right now, including:

• AI adoption and agentic AI, including how to build clean, connected data foundations that power real AI agents
• Go-to-market strategy, from building brand and trust to scaling growth without a bigger budget
• Sales and CRM best practices, direct from HubSpot's own product and partner ecosystem
• Customer experience and retention, with sessions on turning customers into long-term advocates

With speakers including Tom Brady, Mel Robbins, and HubSpot's own product leaders on the agenda, the sessions range from big-picture strategy to hands-on, tactical HubSpot training.

What's different about UNBOUND compared to INBOUND?

Beyond the name change, HubSpot has rethought how the event itself works. A new format called The Exchanges brings together communities across roles, industries, and identities in one continuous experience, designed to make networking feel natural and ongoing throughout the three days, rather than confined to scheduled breaks. The event also leans further into practical application: with 200+ sessions across Main Stage, Innovation Stage, HubSpot Heroes Stage and more, the focus is on frameworks teams can put into action on Monday morning, not just big-picture inspiration.

For a HubSpot partner like AutomateNow, this shift matters. It means the sessions we attend are built around implementation, not just strategy, which lines up closely with the hands-on, capability-led way we work with our own clients.

How will this benefit AutomateNow's clients?

Everything we learn at UNBOUND feeds straight back into our client work. That means sharper HubSpot implementations, smarter automation strategies, and earlier access to the AI-powered features that are shaping where the platform is headed next. If you're a client, this is one of the ways we make sure your HubSpot setup doesn't just keep pace with the platform, it stays ahead of it.

Want updates from UNBOUND 2026?

We'll be sharing key takeaways, HubSpot updates, and practical insights from the event as they happen. Register for updates from AutomateNow at UNBOUND 2026 →

FAQs

When is UNBOUND 2026?

UNBOUND 2026 runs from 16 to 18 September 2026 in Boston, Massachusetts.

Is UNBOUND the same as INBOUND?

Yes. HubSpot has rebranded its flagship event from INBOUND to UNBOUND starting in 2026, reflecting a shift toward AI-driven, connected go-to-market strategy.

Who from AutomateNow is attending?

Bart Kowalczyk, CEO of AutomateNow, will be attending UNBOUND 2026 along with members of the AutomateNow team.

How can I get updates from AutomateNow at UNBOUND?

Register here to receive updates and takeaways from the event as they happen.