Industry
Events
Challenge
The main challenge was to create engaging landing pages and consistent branding for three consecutive editions of the Tech Forum. Each edition required unique content that effectively promoted the event agenda to attract a diverse audience and ensure high attendance.
Results
The landing pages successfully attracted over 200 participants for each event. The branding and content strategy effectively conveyed the event agenda, resulting in high engagement and support from both governmental and non-governmental bodies.
services provided
Marketing Strategy, Web Design
About GoTech Poland
GoTech Poland is a leading technology event organiser known for hosting significant forums and conferences that connect tech enthusiasts, professionals, and stakeholders from various industries.The Challenge
The British-Polish Tech Forum in London, supported by both governmental and non-governmental bodies, sought to maintain and increase engagement from potential delegates. The primary objective was to create landing pages and branding that effectively promoted the event agenda, ensuring high attendance and engagement from a diverse audience of tech enthusiasts and professionals. The challenge was to deliver unique and compelling content each year, while maintaining consistent branding to build recognition and trust, so new delegates would attend, but also ensure they would come back.
The Solution
AutomateNow was tasked with crafting landing pages and branding that would resonate with the Tech Forum's audience. The team meticulously designed each landing page to highlight the event agenda, making the content the focal point to attract attendees. The branding and landing pages created by AutomateNow would be instrumental in attracting a large audience and effectively promoting the event agenda. The process involved creating workflows, sequences, and other event assets like emails, blogs and social media posts to streamline the promotion and ensure consistent messaging across all editions.
Click here to look into a deepdive on how campaigns work in HubSpot and how easy it is to attract delegates to events.
The Results
The results were impressive. Each edition of the Tech Forum saw over 200 attendees, with significant engagement both online and offline. The landing pages received over 2500 views, indicating high interest and effective promotion. The engagement with each marketing asset was high, which resulted in direct sign ups. The strong support from governmental and non-governmental bodies was a testament to the trust and credibility built through consistent and high-quality branding. The comprehensive approach by AutomateNow not only met, but exceeded the expectations, making the British-Polish Tech Forum a highlight event in London's tech calendar.
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