---
title: "Edinburgh Connections: Streamlining Membership Management and Enhancing Engagement"
description: Discover how Edinburgh Connections achieved a high renewal rate with effective automation strategies. This case study highlights AutomateNow's approach to optimising client retention through personalised workflows and strategic automation solutions.
image: https://www.automatenow.uk/hubfs/EC%20Main/Event%20Photos/Coffee%20Connections%20June%202024%20-%20Ross/coffee-connections-2024-6843.jpg
---

![Edinburgh Connections-1](https://www.automatenow.uk/hs-fs/hubfs/Edinburgh%20Connections-1.png?width=500&height=186&name=Edinburgh%20Connections-1.png)

# Edinburgh Connections: Streamlining Membership Management and Enhancing Engagement

![coffee-connections-2024-6852](https://www.automatenow.uk/hs-fs/hubfs/EC%20Main/Event%20Photos/Coffee%20Connections%20June%202024%20-%20Ross/coffee-connections-2024-6852.jpg?width=1920&height=1280&name=coffee-connections-2024-6852.jpg)

Industry

Networking

Challenge

Edinburgh Connections faced the challenge of efficiently organising their database and understanding member interactions with content and events. Additionally, they needed to ensure that existing members would renew their memberships.

Results

Edinburgh Connections experienced a substantial improvement in membership management and engagement, achieving a 35% year-on-year growth in membership signups, a 95% membership renewal rate, and a 40% increase in leads.

Service Delivered

Training, Web Design, Sales Automation, Events Automation

[ www.edinburghconnections.co.uk/ ](https://www.edinburghconnections.co.uk/?hsLang=en)

35%

Year-on-Year Growth in Membership Signups

95%

Membership Renewal Rate

40%

Increase in Leads

20

Number of Developed Workflows

## "HubSpot helped us to organise our database of members and increase their engagement, leading to a much improved renewal rate."

![](https://automatenow.uk/hubfs/Colin%20New%20Photo.jpg)

Colin McKeand

Co-owner of Edinburgh Connections

![Coffee connections pic](https://www.automatenow.uk/hs-fs/hubfs/Coffee%20connections%20pic.jpeg?width=1024&height=768&name=Coffee%20connections%20pic.jpeg)

## About Edinburgh Connections

 Edinburgh Connections is a business networking club based in Scotland, offering both online and face-to-face networking events for small and medium-sized enterprises (SMEs).

## The Challenge

Edinburgh Connections, a business networking club for SMEs, was struggling to manage their database of members and non-members effectively. They needed a system to track member interactions with events and content to better understand engagement levels. Additionally, ensuring that existing members would renew their memberships was a critical objective to sustain their growth.

## The Solution

Edinburgh Connections decided to implement HubSpot Sales & Marketing Professional to address these challenges. They introduced a Lead Scoring System to assign positive and negative attributes to member activities, such as event attendance and social media interactions. This system notified sales reps about disengaged members, prompting re-engagement strategies. A renewal deal pipeline stage was also created to automate actions for membership renewals on an annual basis. Colin McKeand, Co-owner of Edinburgh Connections, said, 'HubSpot helped us to organise our database of members and increase their engagement, leading to a much improved renewal rate.' The team also developed marketing assets, including newsletter landing pages and integrations with third-party providers, to secure more leads.

## The Results

After implementing HubSpot, Edinburgh Connections saw remarkable results. The club experienced a 35% year-on-year growth in membership signups, with 95% of members renewing their memberships annually. Additionally, there was a 40% increase in leads. These improvements not only streamlined their membership management but also significantly boosted their engagement and revenue.

## Ready to get started?

[![HubSpot CRM Migration? Book a Call](https://no-cache.hubspot.com/cta/default/5214256/interactive-177161903435.png) ](https://www.automatenow.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLJ9NyuKX%2BlZgvP5V%2FtjAiIwRhoMH64HSzqodGzy4lfjR5YJG%2B1R2J2%2B3Y7%2FHRczUib3euNNuT88RYpV2uvV%2F4yTKN0xJ6rt5bjDREC9C3g26kIxD%2BX7JAWj0Y1ZfC0b%2B%2BADZBcmMLRXINBOEPg2cfWhJPrlbJ2c1B3HeiaCec2TZmax6VOe0hfQ3Gt5XAo%3D&webInteractiveContentId=177161903435&portalId=5214256&hsLang=en)

## Related case studies

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### PBLINK's Transition from WordPress to HubSpot: A Case Study

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### How Edinburgh Connections used one simple automation to boost membership

](https://www.automatenow.uk/case-studies/how-edinburgh-connections-used-one-simple-automation-to-boost-membership?hsLang=en) [![](https://www.automatenow.uk/hs-fs/hubfs/Join%20PBLINK%20now%20%26%20Lock%20In%20your%20discounted%20membership%20fee.jpg?width=940&height=940&name=Join%20PBLINK%20now%20%26%20Lock%20In%20your%20discounted%20membership%20fee.jpg)

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### Transforming PBLINK's Digital Presence with HubSpot

](https://www.automatenow.uk/case-studies/transforming-pblinks-digital-presence-with-hubspot?hsLang=en)

![](https://px.ads.linkedin.com/collect/?pid=3154289&fmt=gif)

```json
{
  "@context" : "http://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "Scotland",
    "addressLocality" : "Kirkliston",
    "addressRegion" : "Kirkliston",
    "postalCode" : "EH29 9GH",
    "streetAddress" : "41 Pikes Pool Dr"
  },
  "email" : "info@automatenow.uk",
  "knowsLanguage" : "",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://automatenow.pblink.co.uk/hubfs/automatenow_logo_color-3.png"
  },
  "name" : "AutomateNow",
  "telephone" : "+44 2084326965",
  "url" : "https://www.automatenow.uk"
}
```