---
title: "Driving Success: How Expert Training Achieved 85% Staff Adoption of HubSpot"
description: Discover how targeted HubSpot training enabled 85% user adoption for Grupa RMF, one of Poland's largest media companies. Learn about the tailored approach that boosted team engagement, efficiency, and collaboration across 120 remote users.
image: https://www.automatenow.uk/hubfs/Grupa%20RMF.jpg
---

# Driving Success: How Expert Training Achieved 85% Staff Adoption of HubSpot

![DJI_20241016073623_0166_D](https://www.automatenow.uk/hs-fs/hubfs/DJI_20241016073623_0166_D.jpg?width=3840&height=2160&name=DJI_20241016073623_0166_D.jpg)

Industry

Publishing and media

Challenge

Implementing HubSpot remotely was a significant challenge for a remote workforce Engaging with the team meaningfully while addressing diverse learning styles required a strategic approach.

Results

Staff reported a significant boost in confidence, efficiency, and collaboration. By tailoring the sessions, the programme maximised HubSpot's impact throughout the organisation which helped grow the business.

Service Delivered

Training, HubSpot Audit, Sales Enablement

[ www.gruparmf.pl ](https://www.gruparmf.pl/)

85%

Staff Adoption

120+

staff trained

90%

Said training was "excellent"

## "Automate Now delivered a comprehensive, interactive training programme in stages, testing and tweaking their own delivery as they went. They were careful to manage this complex change programme, running an internal campaign to overcome user resistance and promote new habits to use the new system."

Łukasz Sawrasewicz

Executive Director, Broadcast Media @ Grupa RMF

![rmffm-mikrofon-1](https://www.automatenow.uk/hs-fs/hubfs/rmffm-mikrofon-1.jpg?width=640&height=425&name=rmffm-mikrofon-1.jpg)

## About Grupa RMF

 Grupa RMF is Poland's leading radio broadcasting group, operating under Bauer Media Group. With popular stations like RMF FM, RMF Classic, and RMF MAXX, it reaches millions of listeners daily. RMF FM consistently ranks as the country’s top radio station. Known for its diverse content and digital growth, Grupa RMF continues to dominate the Polish media market.

## The Challenge

Any company can find it difficult to train and integrate a platform that has as much capability as HubSpot.

When you are one of Poland’s largest broadcast media companies and you’re working remotely, that challenge becomes almost impossible. 

Watch Video Case Study

![](https://play.vidyard.com/jfzJpHc2ctSyv1coKtPrTE.jpg)

## The Solution

That’s where AutomateNow came in. Working closely with the senior team, we strategically planned the processes and tools that needed urgent adoption, to create efficiencies in the business. 

We knew that managing people through this new onboarding could be difficult, so we made sure that we got their buy-in from the beginning.

And we also knew that the HubSpot training sessions would need to be absolutely on point, to keep people engaged and interested. 

> We were able to bring over 120 sales executives together – over 90% of whom said they loved the training style.”

## A Complex Change Approach to Training

You can’t train staff who don’t want to be there! Making sure that we took a change management approach laid the foundation for the success of our work.  We held informal calls, workshops, drop-in sessions and more to meet employees, using our H2H approach to make sure they felt seen and heard.

## Iterate and Innovate

One size really doesn’t fit all – and that’s OK. We knew that training sessions needed to be small enough for good interactions, but large enough to be efficiently run in a big company.   
We iterated, tested, gathered feedback, and iterated again to create innovative workshops that people actually enjoyed attending.

 

## Processes built around People

By taking the time to understand the company and individual pain points, we created a very clear picture of what this business’s HubSpot needed to do for them to grow.   
Addressing those pain points became the backbone of every training session – delivering modules and exercises that people could immediately use to solve their frustrations. The result? Almost-immediate platform adoption, for good. 

 

### It’s grow time.

Want to know how we’d solve your challenge like we did for Grupa RMF? We’d love to hear about your goals and ambitions so we can help you achieve them.

## Ready to get started?

[![Book a call](https://no-cache.hubspot.com/cta/default/5214256/cfb483c6-0e72-41db-b34b-10b67f62af33.png)](https://cta-redirect.hubspot.com/cta/redirect/5214256/cfb483c6-0e72-41db-b34b-10b67f62af33)

## Related case studies

[![](https://www.automatenow.uk/hs-fs/hubfs/Digot%20event.jpg?width=1200&height=1200&name=Digot%20event.jpg)

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](https://www.automatenow.uk/case-studies/digit-sales-enablement-hubspot?hsLang=en) [![](https://www.automatenow.uk/hs-fs/hubfs/AN%20Main/AN%20photos/AutomateNow%20Team%20Photos%202026/Anna%20Sam%20Steven%20Photo%20Workshop%202026%20v2.jpg?width=1920&height=1920&name=Anna%20Sam%20Steven%20Photo%20Workshop%202026%20v2.jpg)

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](https://www.automatenow.uk/case-studies/markets-media-hubspot-support?hsLang=en)

![](https://px.ads.linkedin.com/collect/?pid=3154289&fmt=gif)

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