Industry
Publishing and media
Challenge
Markets Media managed complex newsletter operations across five publications, with up to ten newsletters distributed daily to an audience exceeding 80,000 contacts. The sudden departure of a key marketing lead exposed significant operational risks, including potential disruption to newsletter delivery, segmentation, reporting, and audience management due to insufficient documentation and internal knowledge gaps. Additionally, the business required more reliable, enriched subscriber data to support effective advertising sales and strategic growth.
Results
AutomateNow rapidly stabilised newsletter operations, implemented robust documentation, and provided ongoing super admin support to ensure seamless communication with subscribers and advertisers. Over time, AutomateNow's involvement led to improved audience segmentation, a significant uplift in data quality through structured enrichment, and enhanced internal reporting. These improvements increased confidence in data-driven decisions and strengthened the commercial narrative for advertisers, with HubSpot becoming a dependable platform for ongoing business operations.
Key Product
Marketing Strategy, Marketing Automation, Data Enrichment
AutomateNow gave us the confidence and continuity we needed in HubSpot. Their support helped us keep complex newsletter and audience operations running smoothly.
About your Customer
Markets Media is a publishing organisation serving the fintech industry through multiple online publications, newsletters, events, and awards. Their business depends on trusted audience data, accurate segmentation, and consistent communication with subscribers and advertisers.The Challenge
Markets Media, a leading fintech publishing organisation, faced the challenge of managing intricate newsletter operations spanning five online publications. With over 80,000 contacts and multiple daily newsletters, the company relied heavily on accurate data and effective segmentation to engage subscribers and attract advertisers. The abrupt exit of a key internal marketing lead placed business continuity at risk, particularly as critical knowledge and process documentation were limited. This situation heightened concerns about uninterrupted newsletter delivery, effective audience management, and the reliability of data supporting commercial activities.
The Solution
Recognising the urgency, Markets Media turned to AutomateNow for their expertise in HubSpot Administration and Marketing Operations. AutomateNow assumed full operational control within one week, stabilising the newsletter process and implementing detailed documentation to safeguard business knowledge. The team provided ongoing super admin support, addressing immediate risks and laying the groundwork for future improvements. AutomateNow's collaborative approach extended to segmentation strategy, data enrichment, and dashboard reporting.
As Bart Kowalczyk, Director at AutomateNow, noted: “When a client’s database is part of the product they sell, HubSpot support is not just technical support. It becomes business continuity, commercial confidence, and operational calm.”
The Results
Through AutomateNow’s intervention, Markets Media achieved rapid operational stability and long-term improvements in audience data management. Key outcomes included the successful management of over 80,000 contacts across five brands, seamless delivery of up to ten newsletters per day, and a complete operational handover within one week.
Structured data enrichment resulted in a 70% enrichment rate for selected records, significantly increasing the accuracy and commercial value of audience data. Enhanced segmentation and reporting capabilities now underpin confident, data-driven advertising sales and subscriber communications, positioning HubSpot as a trusted, centralised platform for ongoing growth.
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