The Challenge
Campaigns & Elections faced a significant challenge when ActiveCampaign changed their configurations, causing disruptions that necessitated a new system. They were using ActiveCampaign for their marketing efforts and Salesforce for their deal pipeline, but this setup lacked the cohesion needed to manage the full lifecycle of their customers effectively. The need for a unified system that could seamlessly integrate sales, marketing, and content management became evident.
The Solution
Discovering HubSpot as a potential solution, Campaigns & Elections sought the expertise of AutomateNow to facilitate the transition. AutomateNow negotiated an excellent deal for them, securing HubSpot's Marketing, Operations, and Content Professional tools alongside Sales Enterprise. The implementation process began with a thorough understanding of their business operations and objectives. AutomateNow showcased HubSpot's full features and meticulously mapped out how the processes could be transferred, ensuring ease of management for their large team post-implementation. Shane Greer, Co-Owner & Co-Publisher at Campaigns & Elections said "AutomateNow's expertise in HubSpot integration has transformed our operations. We now have a unified system that provides complete visibility into our customer lifecycle. The training and support we received from Kristian and Anna in the team has been nothing short of exceptional,"
The Results
The results were impressive. From a marketing perspective, Campaigns & Elections now have much better insights into the performance of their newsletters and marketing campaigns. The sales team has become more efficient, with significantly improved visibility into deals and opportunities. AutomateNow's training empowered the team to become HubSpot champions within three months. The ongoing support includes managing a speaker database, tracking priority customers, and refining marketing emails and messages for greater effectiveness. The integration has led to a 30% improvement in database decay rate, ensuring data hygiene and completeness. Overall, the unified system has streamlined their operations, making them more effective and consistent in their approach.
Kristian Melson, CRM Specialist at AutomateNow said "Working with the Campaigns & Elections team has been a dream. Working with a prestigious firm during their busiest period in the run-up to the presidential election, I thought we would be a side thought. But Shane and his team were great at giving us all the information we needed. They were eager to learn everything about HubSpot, and what added value it could bring to their organisation. Of all the businesses I have worked with, Campaigns & Elections have leant into the features the most and are seeing the return on investment quicker than anyone else."
