Meet the AutomateNow founder Bart and how he is using HubSpot for his other business ventures/
Before stepping into the HubSpot partnership, Bart, the founder of AutomateNow, embarked on a transformative journey through multiple businesses. From managing community events to memberships, Bart's path was marked by challenges that many entrepreneurs can relate to. But it was the power of HubSpot that not only reshaped his perspective but also unleashed unprecedented productivity within his teams.
Bart's Quest for Sales & Marketing Alignment
For years, Bart navigated the intricate web of sales, often targeting the wrong audience and investing excessive time in pursuing the wrong prospects. It was a familiar story – the energy spent on unfruitful pursuits seemed never-ending.
With five separate spreadsheets governing his sales and marketing efforts, Bart faced a daunting task: aligning his teams and explaining these convoluted processes. Each tool he adopted was meant to address specific needs – Mailchimp for email marketing, CRM for contacts, iPhone reminders for tasks, Slack for team communication, and MavSocial for social management, among others. Amidst the chaos, even cherished tools like Trello, his calendar, and various apps found their place.
Additionally, Bart's responsibilities extended to website management, blogs, updates, hosting, and a chatbot app. The result? A tech stack that was rich in tools but barren in synergy. The promise of technology remained elusive, leaving Bart exasperated.
Discovering the HubSpot
The turning point arrived when Bart discovered HubSpot. Consolidating his recurring pipeline, automating re-engagement through a Membership workflow tracker, and migrating websites to HubSpot were just the beginning. The pivotal shift was embracing Inbound Marketing, where engagement-driven rewards brought clarity to his focus, narrowing down to the most promising contacts that swiftly converted to memberships.
Unintentional HubSpot Partner: A Beacon of Guidance
Bart's journey led him to become a HubSpot Partner almost inadvertently. His expertise drew the attention of fellow members in the B2B networks he facilitated, igniting a desire to share his organizational prowess. The tools that rescued him were poised to empower others.
Today, Bart and his dedicated team at AutomateNow resonate with businesses struggling to align sales and marketing efforts. Their mission? To liberate these businesses from the web of disjointed systems, letting them channel their energies into the quintessential essence of success – building meaningful human relationships.