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Ep 12 - Eloise Leeson - Smith: The Key to Creating Content that Converts

Ep 12 - Eloise Leeson - Smith: The Key to Creating Content that Converts

H2H Sales Automation Podcast
2024-10-02
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Join me, Bart, on Episode 12 of the H2H Sales Automation Podcast as I sit down with Eloise Leeson-Smith, a renowned linguist and communication expert. In this episode, we dive into the essence of creating content that truly converts. Eloise shares her insights on the importance of human-to-human connections in sales and marketing, emphasizing the need to prioritize customer-centric content. We discuss the pitfalls of making assumptions and the value of thorough research. Eloise also offers her take on leveraging AI as a tool to enhance, not replace, the creative process. Tune in for actionable tips and strategies to make your content resonate and drive results.