Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson
H2H Sales Automation Podcast
In this episode of H2H Sales Automation, Bart Kowalczyk sits down with Kyle Jepson, HubSpot’s Principal Evangelist, fresh from INBOUND 2025.
Kyle shares why traditional inbound marketing isn’t enough in the AI-driven world, and why authority and trust are now the key currencies in sales and marketing. He explains how prospects learn differently today—often skipping websites entirely and relying on AI tools for answers—and what businesses must do to stay relevant.
From diversifying your content channels to using AI the right way, Kyle provides practical advice for sales and marketing leaders who want to stay ahead. He also talks about HubSpot Academy’s brand new course, Building an AI-Led Organization, designed to help companies decide what to automate and what to keep deeply human.
Whether you’re a sales leader tired of the old cold-calling grind or a marketer looking to stand out in a world full of AI-generated noise, Kyle’s insights will inspire you to rethink your approach and double down on the one thing machines can’t replicate: your human story.
Connect with Kyle: https://www.linkedin.com/in/kyleanthonyjepson/
Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/
Building an AI-Leading Organization Course: https://academy.hubspot.com/courses/building-an-ai-leading-organization
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