AutomateNow Enhances PBLink's 10th-Year Anniversary Gala with Innovative Web Design and Marketing Automation

The Challenge

PBLink, a business group based in London, aimed to commemorate their 10th-year anniversary with a gala dinner that would not only celebrate their success but also highlight the achievements of their members. The challenge was to create a web page that would effectively showcase member success stories over the past decade, drive ticket sales for the event, and encourage community engagement. With over 500 events organised in the past 10 years, the gala was a significant milestone, and PBLink needed an innovative solution to make it memorable.

The Solution

PBLink discovered AutomateNow's comprehensive marketing automation solutions, through HubSpot, which included web design, email marketing, and social media campaigns. After considering other solutions, PBLink chose AutomateNow for its innovative and supportive approach. AutomateNow designed an engaging web page that featured videos of member success stories. They also integrated HubSpot's payment link functionality to facilitate ticket sales. Throughout the campaign, AutomateNow implemented workflows to build excitement around the event and encouraged attendees to share the event page with their networks.

The Results

The results of collaborating with AutomateNow were remarkable. The web page received 1055 views, mainly driven by direct traffic and email marketing. The ticket sales reached £10k, showcasing the efficiency of HubSpot's payment link functionality. AutomateNow's campaign included sending 10,150 emails and publishing 46 social media posts, which influenced over 1182 individuals. These efforts not only ensured a successful event but also strengthened PBLink's community engagement, meaning they can start to think about their 20th anniversary gala dinner with the growth they have seen.