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Case Study: Designing an Informative Website for Morton McCann

Compilance-1

Industry

Technology

Challenge

Morton McCann, a business consulting firm, appreciated HubSpot but struggled to design a visually appealing and functional website. They needed a solution to enhance their online presence and improve SEO.

Results

The final website design exceeded Morton McCann's expectations, offering a clean, SEO-optimised, and user-friendly interface. The inclusion of a chat feature improved user experience by facilitating quick communication between business owners and potential buyers.

Services provided

Web Design

www.mortonmccann.com
8
Number of Pages designed
100+
Happy Morton McCann Customers
1
Optimised website

The new website has exceeded our expectations in terms of aesthetics and functionality. The use of the Clean theme has significantly improved our SEO rankings.

Steven Rudland

Founder, Morton McCann

iso-9001-standard-quality-management-organizations

About Morton McCann

Morton McCann is a business consulting firm focused on providing expert advice and solutions to business owners. They have helped hundreds of businesses obtain and maintain ISO standards, which are globally recognised kite-marks in areas such as quality, environmental and data management.

The Challenge

Morton McCann faced a significant challenge in creating a visually appealing and functional website using HubSpot. Despite appreciating HubSpot's capabilities, they struggled with the design aspect. The firm needed a solution that would not only improve their online presence but also enhance their SEO rankings to attract more clients.

The Solution

Morton McCann turned to our team for assistance. We proposed using the 'Clean' theme from the HubSpot marketplace, known for its strong SEO capabilities. Zaneta, our design expert, made suggestions regarding colours and aesthetics, creating a wireframe of the website in Miro. The design process involved several stages: initial visualisation with two options, adjustments based on feedback, and finalising the design by incorporating all client content. After publishing the website on a test server and making the final adjustments, the site went live. 

The Results

The results were impressive. The new website not only met but exceeded Morton McCann's expectations. It featured a clean, SEO-optimised, and user-friendly design. Additionally, the inclusion of a chat feature enabled swift communication between business owners and potential buyers, enhancing the user experience. Key metrics included 8 designed web pages, a blog section, and PDF brochures. The client observed significant improvements in their SEO rankings and overall online presence.

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