Most sales problems are not sales problems. They are clarity problems.
Leaders invest in systems, hire talent, and push for activity, yet growth still feels unpredictable.
Our Sales Readiness Audit cuts through the complexity. Using our CONNECT diagnostic framework, we examine your commercial foundations, your market position, and your sales engine, and give you a clear picture of what is working, what is not, and what to fix first.
Our Approach
We use the CONNECT diagnostic framework, a structured method designed to identify the fastest route to your next stage of growth. Rather than producing a generic report, we assess the specific commercial levers that matter most for your business.
C - Customer Define your Ideal Customer Profile, understand the real pain being solved, and identify the sectors with the highest conversion potential.
O - Opportunity Assess the urgency of the problem you solve, market demand, ease of entry, and where competitive pressure is highest.
N - Narrative Clarify and stress-test your value proposition. Can you answer: we help [who] solve [what] so they can [outcome]?
N - Network Map leadership and founder networks. Identify warm introductions and relationships that could accelerate the pipeline.
E - Evidence Audit your credibility assets, case studies, testimonials, ROI data, and identify gaps slowing sales.
C - Conversion Map the full sales journey from awareness to contract. Measure conversion rates and pinpoint bottlenecks.
T - Technology and Data Audit your CRM, data assets, and digital tools to identify what is supporting growth and what is getting in the way.
Why this matters
-
Growth without direction
Activity is high but results are unpredictable. Without a shared view of what converts, effort spreads thin.
-
Data Without Confidence
Dashboards exist but decisions still rely on instinct. Data only works when leadership actually trusts it.
-
Teams Without Alignment
Sales, marketing and operations run from different plans. That gap creates friction and slows everything down.
-
Change Without Adoption
New processes launch well then quietly fade. Behaviour change is harder than process change. We address both.
A clear, practical picture of your sales and market readiness, with a prioritised plan for what to do next.
What You Get
- A full audit of your sales process, from lead generation through to conversion, with conversion rates benchmarked at each stage
- A market readiness assessment covering your ICP, competitive position, and value proposition clarity
- A CONNECT scorecard showing your commercial strength across all seven dimensions, scored and interpreted
- An honest view of your data assets, what you have, where it lives, and whether it is actually being used
- A prioritised list of three to five immediate growth opportunities specific to your business
Our 4 step approach
Discovery
Audit
We assess your sales process, customer data, market position, competitive landscape, and team capability using the CONNECT framework. We look at what exists, not what you think exists.
Scorecard
Recommendations
What are the outcomes?
- Pipeline Clarity - your CRM reflects commercial reality. Every deal is qualified, visible and moving forward.
- A 90-Day Action Plan - specific, sequenced priorities grounded in your actual situation. No slides. No ambiguity.
- Confidence in Your Data - Leadership makes decisions from numbers they trust. Gaps are identified before they affect performance.
- Alignment at the Top - One shared view of what is driving growth and what is standing in the way.
Who have we helped?
How have we helped them?
Frequently asked questions
The structured process takes two to three hours of your time. We do the rest. You receive your findings and recommendations within five working days.
Growth Insights
5 Best UK HubSpot Data Cleaning Services
5 Best UK HubSpot Data Cleaning Services Your HubSpot database is growing, but is your insight keeping pace? If you're running a professional ...
Get inspired
5 Best UK Sales Enablement Providers for Finance in 2026
Finding the right sales enablement partner for your B2B finance firm isn't straightforward. You're dealing with regulated environments, complex ...
Get inspired
6 Best UK HubSpot Admin Providers for Pro Services
6 Best UK HubSpot Admin Providers for Pro Services 2026 Finding the right HubSpot administration services partner can feel like searching for a ...
Get inspired
Choose a UK HubSpot Partner for Media Lead Gen
Choosing the right HubSpot partner can make or break your lead generation efforts. For media and communications firms in the UK, the stakes are ...
Get inspired
How to Choose a HubSpot Marketing Agency for UK Tech 2026
Finding the right HubSpot marketing support agency can feel overwhelming when you're a UK technology company with ambitious growth targets. You need ...
Get inspired
From Companies House to HubSpot: How Verified Data Transforms B2B
Most growth problems are not strategy problems. They are data problems.
Get inspired
Why Is My Sales Team Busy But Not Hitting Targets?
This is one of the most common questions senior leaders type into ChatGPT, Perplexity, and Google today. The business feels active. People are ...
Get inspired
Why AI Governance Fails (And It Is Rarely About the Technology)
The Pattern Behind AI Governance Failures When AI governance fails, organisations typically look for technology explanations. The algorithm was ...
Get inspired
Why Sales Feels Harder Than It Should - and What to Do About It
We gathered a group of senior leaders to talk honestly about what is changing in sales. No slides. No jargon. Just a real conversation about trust, ...
Get inspired
AI Governance in HubSpot: What CRM and Marketing Teams Need to Know
The AI Already Running in Your HubSpot Portal If your organisation uses HubSpot, you are already using AI. This is not a future consideration. It is ...
Get inspired
AI Governance for Growing Businesses UK | Practical Implementation Guide
What is AI Governance and Why Does It Matter Now? AI governance is the framework of policies, processes and oversight mechanisms that ensure ...
Get inspired
How to Clean Up HubSpot CRM Data for UK Professional Services Firms
Your database is growing. Your insight is not. I see this pattern constantly when working with professional services firms. The CRM is filling up. ...
Get inspired
We've Launched Our New Website and Welcomed Russell Dalgleish
Today feels like the right kind of milestone.
Get inspired
Why Your CRM Data Isn’t Driving Insight (Yet)
Your Database Is Full. Your Insight Isn't. Most growing businesses are doing a decent job of capturing contacts. Newsletters are running. Webinars ...
Get inspired
From Growth to Grit: How HubSpot Agencies Are Preparing for 2026
This episode of the H2H Sales Automation Podcast was recorded live in London during the GROW Europe event. Host Bart Kowalczyk, CEO of AutomateNow, ...
Get inspired
Stop Spamming, Start Selling: Redefining Leads with Surfe
In the latest H2H Sales Automation Podcast, Bart Kowalczyk, CEO of AutomateNow, sits down with Marta El Bay, Head of Partnerships at Surfe, to ...
Get inspired
HubSpot AI: Practical Use Cases for Sales, Marketing & Service Teams
Why HubSpot AI Needs a Strategy – Not Just Curiosity If you’re using HubSpot in a professional services or B2B environment, you’ve probably felt the ...
Get inspired
ERP + HubSpot: The Revenue Playbook
How real companies connect their systems, reduce chaos, and create a single customer journey.
Get inspired
What if Your Best Sales Tool Isn’t AI?
During the INBOUND conference in San Francisco, Bart Kowalczyk, host of the H2H Sales Automation Podcast, sat down with Sarah McDevitt, Senior ...
Get inspired
CPQ at HubSpot: How AI Is Speeding Up Quotes and Closing
On the H2H Sales Automation Podcast, host Bart Kowalczyk (CEO, AutomateNow) sits down with Ethan Copit, Group Product Manager for HubSpot CPQ ...
Get inspiredWe'd love to hear from you

